Ashland, Southern Oregon

• America’s best small town & perfect summer getaway for couples
• Southern Oregon’s cultural center hosts festivals all year long

Ashland Springs Hotel
Jackson County Library
Ashland Plaza
Ashland Plaza
Lithia Mineral Fountain
Lithia Mineral Fountain

Olga Karavaeva Olga Karavaeva

One of the Top 10 Best Wine Travel Destinations in the World according to Wine Enthusiast 2016, one of America’s Best Small Towns according to Fodor’s Travel, No. 1 Perfect Summer Getaway for Couples according to, No. 2 in the Best Small Art Towns of America, the People's Republic of Ashland…

This is all Ashland, a city in Jackson County, in the State of Oregon.

Ashland lies in a picturesque area surrounded by mountains, rivers, rolling foothills, beautiful scenery and historic gold rush towns, with the majestic Mt. Ashland rising to 7,500 feet above the city to the south and the Cascade Range to the north and east. Located in the Rogue Valley, slightly north of the Californian border, along Interstate 5, the city has four distinct seasons and gets much less rain than the rest of Oregon due to its location relatively far away from the coast and in the rain shadow of the surrounding mountains.

There are numerous hot and mineral springs in the Ashland and its vicinity. By the late 1800s and the early 1900s, the city had a plan to develop Ashland into a mineral springs resort like Carlsbad or Baden-Baden.

From the Southern Pacific Railroad flyer of 1915,
"Ashland is noted for three things - beautiful environment, matchless climate, and wonderful mineral springs. There are over forty known mineral springs in and about the city. They are classed as Lithia, Soda and Sulphur Springs. The Lithia and Soda waters are heavily charged with natural carbonic acid gas... ".

Brief History

Before the arrival of settlers in the 19th century, the area was home to the Shasta people. The enactment of the Donation Land Act in 1850 designating land free of charge brought white settlers into the area, resulting in frequent conflicts and violent clashes with the native people.

Created around the Ashland Flouring Mills, the community was initially known as Ashland Mills, but dropped “Mills” in 1871. The city kept on growing, establishing schools, churches and businesses, as well as opening Ashland Academy, which would become Southern Oregon University in 1926, the town’s largest employer as of today.

The city began thriving on rail trade in 1887 after Portland, OR, and San Francisco, CA, were joint by rail going through Ashland. The railroad was in active use until 1926, when the rail service started using a different route to avoid steep Siskiyou Mountains.

Ashland’s employment and population dropped, and the Great Depression which followed did not improve the city’s economic situation. After World War II, however, the city accomplished a dramatic shift to a tourism-dominated economy, becoming a high-end tourist destination and a popular retirement location.

As of July 1, 2013, the city's population was estimated around 20,700 people. Historically, the city has always been somewhat of a political outlier compared to the rest of Southwest Oregon. The city voted for Abraham Lincoln in 1860, while its neighbors preferred pro-slavery candidates. More recently, the city supported taxes and environmental regulations contrary to the voters in the nearby counties. The city is often called the People's Republic of Ashland due to its political stand.

Things to Do & See

Living up to the reputation of South Oregon’s cultural center, Ashland hosts festivals all year long – from the Christmas celebrations and the Tony Award-winning Oregon Shakespeare Festival in winter, to a film festival, classical music festival, and wine tasting celebrations in spring, summer and autumn, respectively.

The city also preserved and restored quite a few historic buildings. The city has 48 structures on the National Register of Historic Places, as well as two historic districts - the Ashland Railroad Addition District and the Downtown District.

Take a tour around the charming Ashland's downtown, along Main Street and the Historic Plaza, shop in one of the bookstores or art galleries, take a cup of coffee at one of the cafes, and then walk to gorgeous Lithia Park.

Lithia Park

A National Historic site, 100-acre Lithia Park is located along Ashland Creek in the forested canyon. In 1892, this place offered lectures and entertainment in a building near the flour mill. When the mill burned to the ground, the land was acquired by the city. Later, more land was purchased and donated to the town. In 1908, the park was established. In 1982, it was placed on the National Register of Historic Places.

A 1.5-mile long trail runs through the park from the famous Lithia Fountain to the base of the Mount Ashland. The park name comes from lithium oxide which was found in the local stream. The mineral water in Ashland contains the second-highest concentration of lithium after the Saratoga Hot Springs Resort in New York. In the beginning of the 1900s, there were attempts to establish the mineral health but later the spa idea was faded.

The park feautures the beutiful Butler-Perozzi fountain, built in 1916 by the Italian Sculptor A. Frilli.  The Lithia Fountain, located on the Ashland Plaza near the park entrance, was installed in 1927. You can sip mineral-rich water at the Lithia Fountain or at the Enders Shelter. The park has two duck ponds, large playground, tennis court, rose and Japanese gardens, picnic areas, and swimming reservoir.

Navigation Link***

Butler-Perozzi Fountain - Lithia Park
Butler-Perozzi Fountain
Lithia Park Trail
Lithia Park Trail

Southern Oregon University

A public liberal arts college, Southern Oregon University was founded in 1926, though it began as the Ashland Academy in 1872. The university consists of the College of Arts and Sciences, the School of Business, and the School of Education, offering programs in business, economics, criminology, natural sciences, and theater arts programs.

Southern Oregon University

Oregon Shakespeare Festival

In 1935, Southern Oregon University under the management of drama Professor Angus Bowmer established the Oregon Shakespeare Festival.

Today this is the largest in the United States classic repertory theaters, annually from March to October offering 11 classic and contemporary plays in three theaters: 600-seat Angus Bowmer Theatre, 1190-set outdoor Elizabethan Theatre, and 300-seat Thomas Theatre. Total annual audience exceeds 400,000.

Elizabethan Theatre

Schneider Museum of Art

Schneider Museum of Art at Southern Oregon University features showcase of contemporary art by nationally and internationally-recognized artists.

Address: 555 Indiana Street, Ashland, OR 97520

ScienceWorks Hands-on Museum

An interactive kid-friendly center, ScienceWorks Hands-on Museum offers more than 100 art and science exhibits to explore energy, chemistry, motion, perception, and anatomy encouraging visitors to discover and learn science principles through live demonstrations, lectures, and fun hands-on activities.

Address: 1500 E. Main St, Ashland, OR 97520
Phone: 541-482-6767

Points of Interest Nearby

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